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Why January is the best time to Stage your home and how to prepare after the holidays

Image of a styled living room

🏡 January surge in buyer activity

January is one of the most powerful months of the year for selling your home. While most people think the market is quiet after Christmas, the reality is very different. As soon as the New Year arrives, buyer activity surges, and the homes that are staged well during this period consistently stand out, attract more interest and achieve stronger offers.
If you are considering putting your home on the market, here is why January is the perfect time to stage your property and how to prepare your space beautifully after the holidays.

✨ New Year buyer psychology: 
Why motivation peaks in January

The New Year sparks a natural desire for change. Buyers suddenly feel ready to start fresh, and that often includes finding a new home.
January buyers tend to be:
• Highly motivated. Having waited until after Christmas to begin their search seriously.

• Goal oriented. The idea of “new year, new home” feels very real.

• More decisive. They are looking for homes that feel move in ready and well presented.

• Searching for inspiration. Clean, calm, beautifully staged homes look especially appealing after the busyness of December.
Professional staging is especially powerful during this period; it helps buyers instantly understand the lifestyle, comfort and potential a home offers. Thoughtfully designed spaces feel warm, inviting and ready to step into, creating a much stronger emotional connection

📈 Rightmove and Zoopla traffic peaks in January

Every year, online property portals report a dramatic spike in activity from Boxing Day through January.
Rightmove regularly sees a surge in searches from 26 December, with interest continuing to rise into the New Year.
Zoopla also reports millions more views on listings throughout January compared with the autumn months.
This means more eyes on your property, more enquiries and a greater chance of early viewings, but only if your home is presented at its best. A staged property photographs beautifully and captures attention immediately, giving you a clear advantage in one of the busiest periods of the year.

🧹 Preparing your home during the post holiday lull

Once Christmas is over, the house can feel a little bare or a little cluttered. The quiet weeks that follow are the perfect time to reset your space before photography or viewings begin.
Here is how to prepare:
1. Pack away all Christmas décor
Even subtle festive pieces can date your photos. A fresh, neutral environment feels clean and modern.
2. Deep clean and declutter
Holiday hosting usually leaves behind extra bits and pieces. Clear surfaces, tidy storage areas and remove any excess furniture that interrupts the natural flow of each room.
3. Refresh soft furnishings
Swap heavy festive throws or bold cushions for soft neutrals. This instantly lightens a room and creates a calmer feel.
4. Let the light in
January light is crisp but limited. Clean windows, open blinds fully and use warm LED bulbs to brighten darker corners.
5. Neutralise your colour palette
Soft earthy tones, calm whites and warm neutrals help buyers feel relaxed and immediately connected to the space.

🌿 Staging tips to maximise interest in January

Staging helps buyers form an emotional connection with your home the moment they walk in or see it online.
Here are some key staging tips for the New Year market:
1. Create a sense of calm
After a busy December, buyers are drawn to tranquillity. Think layered textures, gentle colours and a thoughtful, uncluttered layout.
2. Focus on spaciousness
Remove visual bulk and simplify room layouts so buyers can easily see the purpose, flow and size of each space.
3. Add warmth without clutter
January can feel stark and cold. Use warm lighting, tactile fabrics and minimal artwork to create a welcoming environment without overcrowding the room.
4. Highlight lifestyle moments
Help buyers imagine themselves living there. A styled reading corner, a beautifully dressed dining table or a calm and inviting bedroom can all make a strong emotional impact.
5. Refresh kerb appeal
Even in winter, simple updates help. Clean pathways, add a fresh doormat, tidy planting and make sure the entrance looks inviting.

💡 The January advantage

January brings together the perfect combination of high online visibility, motivated buyers and a fresh mindset. When your home is staged well at this time of year, you position yourself at the top of buyers lists during one of the most active search periods.
If you are planning to sell soon, preparing your property now could help you secure faster interest and stronger offers.